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All articles tagged: news

Analytics news: September 2026

September brought some genuinely interesting and useful features. On the Google side there are AI-generated summaries of published versions in GTM and improved hostname-based traffic filters in GA4, and Stape released a nice new solution: AI traffic detection.

Oct 8, 2026Reading time: 3:00

Analytics news: August 2026

We're back from the summer break with a triple dose of news: June, July and August together. Google mostly made more announcements than real changes in that time, but we've summed them up. Starting with this issue, the series gets a separate section on server-side and marketing APIs.

Sep 1, 2026Reading time: 6:00

Analytics news: April 2026

The only new GA4 feature added since early February is the task assistant. You can think of it as an automated Google Analytics setup checklist.

May 5, 2026Reading time: 1:00

Analytics news: February 2026

February was fairly quiet. The main update is the expansion of automated insights in GA4. Apart from that, the Google tag can now send automatic events directly to Google Ads, and as usual Looker Studio got a few useful improvements

Mar 1, 2026Reading time: 2:00

Analytics news: January 2026

January brought more announcements than actual updates. Most of the new features are either unavailable or in very early beta. GA4 is in a state of chaos because of new features that, in my view, only make the tool less trustworthy. GTM announced a simple Google Tag Gateway integration through GCP, and I'm honestly looking forward to it. Looker Studio got a few useful improvements.

Jan 30, 2026Reading time: 6:00

Analytics news: December 2025

November brought nothing even worth mentioning, but in December both Google Analytics and Google Tag Manager got features that could be very useful in 2026. First up is Analytics Advisor, a conversational AI agent built into GA4. GTM has its first change since August: some very handy built-in variables

Dec 30, 2025Reading time: 3:00

Analytics news: October 2025

Two Google Analytics updates caught my eye in October: new connectors for importing cost data from ad platforms (we have a dedicated blog article on them) and new metrics in competitive benchmarking. Google also expanded responsive dashboards in Looker Studio

Oct 31, 2025Reading time: 2:00

Analytics news: September 2025

By now we're probably used to Google not spoiling us with updates, but here's what happened in September: new cost data imports in GA4 and new sorting options for Looker Studio tables.

Sep 30, 2025Reading time: 1:00

Analytics news: July/August 2025

After the summer break, we're back with our monthly roundups of what's new in web analytics across Google's tools. Here's a summary of what changed in July and August.

Sep 5, 2025Reading time: 2:00

Analytics news: June 2025

Not much happened in GA4 in June that deserves a longer comment. The GA4 roadmap is getting more and more disappointing. Still, here's a summary of the main updates.

Jul 3, 2025Reading time: 2:00

Analytics news: May 2025

May brought no updates to Google Analytics 4 itself, but there is an interesting change in how data gets collected: new ways to set up Google Tag Gateway, previously known as first-party mode. Looker Studio also has a new UI/UX, and it's a genuine improvement.

Jun 10, 2025Reading time: 3:00

Analytics news: April 2025

April brought another round of mostly cosmetic changes to Google Analytics 4 and GTM, and most of the new features are the kind few of us will ever use. There is one gem, though: new item-level filtering options. It's something everyone has probably been waiting for, and it's hard to understand why Google's engineers are only adding such a simple, fundamental feature now.

May 6, 2025Reading time: 2:00

Analytics news: March 2025

Our monthly roundup of what's new in web analytics. In March, the things to watch are annotations in GA4 and the announcement that GTM will load the Google tag automatically.

Apr 3, 2025Reading time: 2:00

Analytics news: February 2025

February was another month in a row without many updates. As always, we've summed up everything that happened in this article.

Mar 1, 2025Reading time: 1:00

Analytics news: January 2025

January didn't bring many updates to Google's analytics tools. We've still rounded up the most important ones, and the highlight is a long-overdue feature: copying exploration configurations between properties. More details in the article, as usual.

Jan 31, 2025Reading time: 2:00

Analytics news: November 2024

Not much happened in web analytics in November, but a few features are worth mentioning, including Customer Match in Google Analytics, which helps you maximize your audience lists, and showing applied filters to people viewing Looker Studio reports.

Dec 4, 2024Reading time: 2:00

Analytics news: October 2024

A roundup of the web analytics updates from October, including benchmarking in GA4, saving and sharing segments, and a new realtime report.

Nov 5, 2024Reading time: 2:00

How to prepare your Google Ads account for Black Week and the 2024 holiday sales

Black Week and the run-up to the holidays are a critical time for businesses that want to get the most out of their sales. Preparing your Google Ads campaigns well can make a big difference during this busy period. That's why we've put together a complete step-by-step checklist to help you optimize your Google Ads account and make the most of the sales season.

Konstantine Yevlakov

Oct 3, 2024Reading time: 5:00

Analytics news: September 2024

Here's what interesting releases came out over the summer in web analytics, including traffic sources finally available in BigQuery, improvements to GA4 reports and an Excel connector for Looker Studio.

Sep 30, 2024Reading time: 3:00

Analytics news: September 2023

The latest news from the world of Google analytics tools: September 2023

Oct 4, 2023Reading time: 2:00

Analytics news: May 2023

The latest news from the world of Google analytics: May 2023

May 24, 2023Reading time: 2:00

Analytics news: April 2023

The latest news from the world of Google analytics: April 2023

Apr 13, 2023Reading time: 2:00

Analytics news: March 2023

The latest news from the world of Google analytics: March 2023

Mar 16, 2023Reading time: 3:00