Server-side tracking and server-side GTM

Q: Do I need a developer or site administrator?

Yes. Some steps, such as setting up a subdomain or adding DNS records, can't be skipped, so we'll need a technical person on your side. We document the whole process in detail and support you every step of the way.

Q: Can we work together on an ongoing basis?

Yes, we offer packages with ongoing analytics support. They start at 10 hours per month, which lets us offer suitable response times and keep monitoring your existing setup.

Q: How much does it cost to run server-side GTM?

Running costs depend on the events you send. As a rough guide, small and medium-sized businesses should expect around PLN 150 per month, and large companies PLN 300-600. We give you a realistic estimate once we've reviewed the events you collect.

Q: Why implement server-side tagging in GTM?

More data! We know from experience that server-side tagging in GTM collects more data for platforms such as Facebook. For Meta, the increase is usually above 30%.

Keep your customers in sight and collect more data

Ad blockers, privacy-focused browsers and other tracking prevention measures are just some of the problems web analytics and online marketing face today. A complete server-side tracking implementation can minimize their impact, and you'll see the difference in your data across every system: you'll collect as much data as possible, improve its quality and protect yourself against data loss.

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Trusted by

First-party context: extend cookie lifetime

One of the biggest problems your online marketing faces today is the context in which cookies are set. Cookies set in a third-party context come with many restrictions, and the most important one is that their lifetime is cut to just 7 days in browsers such as Safari and Firefox. We'll configure your server-side environment so that all requests are sent from your own domain and your cookies get first-party status.

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We work with

Marketing APIs: report more conversions in your ad platforms

A server-side environment is the ideal place to implement all kinds of marketing APIs: Meta Conversions API, TikTok Events API, LinkedIn Conversions API, Pinterest API for Conversions and many more. If the ad platform you work with offers a server-side integration, you can count on us to implement it for you. Depending on the platform and your site, we see an average 20% increase in reported conversions. As a result, the optimization algorithms perform better and your company stops burning budget on reaching the same customers several times over.

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Any server-side technology, fully configured

We'll take a detailed look at your tagging setup to choose the technology that best fits your needs. Google Cloud, Stape or another custom solution all work for us, because our main goal is to fit neatly into your ecosystem. Before we start, we send you a full cost estimate for the implementation and for server maintenance. Unless you're running your own custom server, we handle all of the configuration, from setting up the server to implementing the tags in Google Tag Manager. Every setup follows best practices, and you get a fully working environment without having to worry about a thing.

Custom domain integration

You probably know that a big part of what makes server-side tracking work is integrating it with your own domain. Depending on the technology your company uses, we'll either handle this end to end or guide your developers through the whole process. Either way, we set it up to maximize first-party context.

Marketing APIs

When we implement server-side tracking for you, we migrate every marketing tag that can currently run server-side. Meta Conversions API, TikTok Events API, LinkedIn Conversions API: we've done dozens of these implementations. The result is better ad performance and more revenue from your ads.

GTM masking

One of the many advantages of server-side technology is that you can load GTM from your own domain. We can also use solutions that obfuscate the entire script so ad blockers can't detect it, which increases the amount of data you collect right from the start.

5 %

The increase you can expect in transactions reported in Google Analytics

20 %

How many more conversions we see reported in ad platforms when data is sent through the right APIs

1000 %

The most we can extend marketing cookie lifetime by maximizing first-party context.

30 %

How much we cut GTM load time in the browser after fully migrating marketing tags to the server

Want to learn how to implement server-side tagging yourself? We have a training course for you

Take a look at our server-side training, which we can run at your company. It's 40% theory and 60% practice, and wherever possible we build the exercises around use cases from your own website.

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FAQ

Does the implementation include Consent Mode?

Yes. Cookie management is now a core part of any correct web analytics implementation. If your cookie banner has errors, or you don't have one at all, we'll configure it properly.

Server-side tracking

Keep your customers in sight and collect more data

First-party context: extend cookie lifetime

Marketing APIs: report more conversions in your ad platforms

Any server-side technology, fully configured

Custom domain integration

Marketing APIs

GTM masking

Any server-side technology, fully configured

Custom domain integration

Marketing APIs

GTM masking

5 %

20 %

1000 %

30 %

Want to learn how to implement server-side tagging yourself? We have a training course for you

FAQ

Does the implementation include Consent Mode?

Do I need a developer or site administrator?

Can we work together on an ongoing basis?

How much does it cost to run server-side GTM?

Why implement server-side tagging in GTM?

Contact us