Bettersteps.

Bettersteps web analytics: Google Analytics 4, BigQuery, Looker Studio and cookie consent management

Bettersteps

Better data. Better insights. Better decisions.

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Consent Mode

Protecting user data is a top priority for every company. We help you make sure cookies are handled safely for your customers.

We'll help you choose a tool that meets your business requirements at the best possible cost. We'll implement it, train your team to use it and, if needed, support you on the legal side as well.

Every implementation we do follows the Google Consent Mode standard, so you don't have to worry about your Google Ads campaigns
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Training

We run tailored Google Analytics 4 and Google Tag Manager training at your company. The scope and agenda are matched to your needs and to your team's level of experience. The training can be online or in person, whichever you prefer
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Analytics

Web analytics is our specialty, and we support analytics for both websites and mobile apps. Our team will help you analyze the data you already have and implement analytics correctly across your digital properties. We'll also help you build an analytics culture in your company and show you how to base business decisions on data. We specialize in the Google stack, but we also work with tools such as Adobe Analytics, Hotjar and AppsFlyer.
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Performance marketing

Whether your goal is sales or new app installs, our team knows how to deliver both. Tell us what you want to achieve and we'll propose the best strategy for your budget and needs. We run campaigns on Google Ads, Meta Ads and LinkedIn Ads
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Experience and quality

Our team of experts has completed more than 1,000 Google Analytics 4 implementations and audits for Polish and global brands.

Volume never comes at the expense of quality, and we document every project in detail

Innovative analytics solutions

We build innovative analytics models that use advanced technology, AI and big data analysis to give our clients the latest and most effective web analytics methods. We are one of the few companies that have co-authored a publication with Google on thinkwithgoogle.com

Personalized recommendations

We prepare personalized recommendations and suggestions that help our clients understand how their users behave and take effective action, whatever industry they work in

Client education and support

We actively educate our clients and help them understand, interpret and use analytics to get to know their market and audience better. Our mission is to build an analytics culture in your organization so that decisions are made on solid information. Every engagement includes a year of post-implementation support.
Google Analytics certificate
Google Ads certificate
UX PM certificate

Better Attribution

Getting a customer to your website is only the start of the conversion path. Our own framework shows you which on-site actions (banners, personalization campaigns or dynamic actions, among others) bring real benefit and boost monetization in your business. You get a fully automated report that keeps the performance of each action up to date.
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Better Analytics

Collect more data in Google Analytics 4. Ad blockers are widely used in Poland, which means a large share of data never gets collected. That widens the gap between your reports and what actually happens, shrinks your remarketing audiences and, in the end, leads to wrong conclusions and poor business decisions. At Bettersteps we know how to deal with this problem and increase the amount of data you collect.
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Better Support

Support across the whole field of web analytics: tagging a new landing page, implementing media tags, managing new cookies, urgently investigating a drop in traffic and much more. You get a complete service, along with conclusions and recommendations.
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Better Ads

Grow your website revenue with our Better Performance service. We run campaigns on Google Ads, YouTube and Meta.
We handle everything for you, with a focus on campaign efficiency and full transparency, including detailed reporting on the goals set for each campaign.
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Magdalena Trzcińska

Magdalena Trzcińska

Performance marketing expert

A performance marketing expert who knows how to get the most out of a wide range of tools and strategies to deliver the best results for her clients. Her passion and commitment make her an invaluable member of any marketing team.
Gosia Drozd

Gosia Drozd

Web analytics expert

An Adobe Analytics and A/B testing specialist. Her deep technical knowledge lets her use Adobe Analytics to track and interpret user behavior, which helps optimize marketing strategies. Gosia is an expert in running A/B tests, so she can measure precisely how different campaign variants perform and improve their results.
Adam Brzostek

Adam Brzostek

Co-founder, Web analytics expert

Co-founder and one of our team leads. He has 10 years of web analytics experience, both in-house and on the agency side, on Polish and international projects. He specializes in conversion path optimization and in combining data from different systems, such as Google Analytics, CRMs and ad platforms.
Rafał Piszczatowski

Rafał Piszczatowski

Co-founder, Web analytics expert

Working in web analytics since 2017.
Specializes in Consent Mode, Google Tag Manager, Google Analytics 4 and making data-driven business decisions simpler.
Keen on sharing knowledge and building an analytics culture in large organizations.
persooa case study

Find out what actually works on your website: the Persooa case study

We spend a fortune bringing customers to our website, so if we don't want to waste it, we have to optimize their path to conversion as far as we can.

That's why we built an internal attribution model that shows which on-site actions actually work. It lets us optimize the purchase path even further, because something that looks like it should increase basket size or make ordering easier can sometimes turn out to distract users.
Google writes about our implementation

Google writes about our implementation

We are one of the few companies that have co-authored a publication with Google on thinkwithgoogle.com. Google recognized our project for Telewizja Polska, Poland's public broadcaster, where we implemented the entire Google Analytics 4 infrastructure and real-time use of BigQuery data.
Read about the project

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