We built a Google Analytics infrastructure on BigQuery
We're one of the few companies to have published a joint article with Google on thinkwithgoogle.com. Google recognized our project for Telewizja Polska (TVP), Poland's public broadcaster, for which we implemented the entire Google Analytics 4 infrastructure and real-time use of BigQuery data.
We increased GA4 data collection from 66% to 89%.
This is the story of how well-chosen, properly configured technology can help a business scale and prevent data loss as restrictions keep tightening. In this case study, Impest used server-side tracking to bring Google Analytics almost 30% closer to its CRM data and recover over 20% of conversions in Meta Ads.
We built a custom plugin for data collection
Instead of a script that scrapes data from page elements, we built a module that listens for changes in the store and integrates with the platform it runs on. The plugin was designed around the store's specific setup and features.