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Articles: ga

All articles tagged: ga

ga

Analytics news: August 2026

We're back from the summer break with a triple dose of news: June, July and August together. Google mostly made more announcements than real changes in that time, but we've summed them up. Starting with this issue, the series gets a separate section on server-side and marketing APIs.

Adam Brzostek
Sep 1, 2026Reading time: 6:00
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Analytics news: January 2026

January brought more announcements than actual updates. Most of the new features are either unavailable or in very early beta. GA4 is in a state of chaos because of new features that, in my view, only make the tool less trustworthy. GTM announced a simple Google Tag Gateway integration through GCP, and I'm honestly looking forward to it. Looker Studio got a few useful improvements.

Adam Brzostek
Jan 30, 2026Reading time: 6:00
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Case study: analytics implementation across TVP's digital services

Our work on this project was recognized by Google: see the TVP case study published by Google. We are one of the few companies with a joint publication with Google on thinkwithgoogle.com. Google recognized our project for Telewizja Polska, where we implemented the entire Google Analytics 4 infrastructure and the use of BigQuery data in real time.

Rafał Piszczatowski
Jan 18, 2026Reading time: 6:00
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Analytics news: December 2025

November brought nothing even worth mentioning, but in December both Google Analytics and Google Tag Manager got features that could be very useful in 2026. First up is Analytics Advisor, a conversational AI agent built into GA4. GTM has its first change since August: some very handy built-in variables

Adam Brzostek
Dec 30, 2025Reading time: 3:00
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Analytics news: October 2025

Two Google Analytics updates caught my eye in October: new connectors for importing cost data from ad platforms (we have a dedicated blog article on them) and new metrics in competitive benchmarking. Google also expanded responsive dashboards in Looker Studio

Adam Brzostek
Oct 31, 2025Reading time: 2:00
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Importing ad costs into Google Analytics 4 from Meta, TikTok and Pinterest

Over the past few weeks, Google has released connectors for the ad platforms of popular social networks, including Meta Ads, TikTok Ads and Pinterest Ads. In this article you'll learn what analysis these connectors make possible in GA4, and we'll walk through setting them up step by step.

Adam Brzostek
Oct 13, 2025Reading time: 4:00
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Analytics news: July/August 2025

After the summer break, we're back with our monthly roundups of what's new in web analytics across Google's tools. Here's a summary of what changed in July and August.

Adam Brzostek
Sep 5, 2025Reading time: 2:00
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Analytics news: June 2025

Not much happened in GA4 in June that deserves a longer comment. The GA4 roadmap is getting more and more disappointing. Still, here's a summary of the main updates.

Adam Brzostek
Jul 3, 2025Reading time: 2:00
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Analytics news: March 2025

Our monthly roundup of what's new in web analytics. In March, the things to watch are annotations in GA4 and the announcement that GTM will load the Google tag automatically.

Adam Brzostek
Apr 3, 2025Reading time: 2:00
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Analytics news: November 2024

Not much happened in web analytics in November, but a few features are worth mentioning, including Customer Match in Google Analytics, which helps you maximize your audience lists, and showing applied filters to people viewing Looker Studio reports.

Adam Brzostek
Dec 4, 2024Reading time: 2:00
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Analytics news: October 2024

A roundup of the web analytics updates from October, including benchmarking in GA4, saving and sharing segments, and a new realtime report.

Adam Brzostek
Nov 5, 2024Reading time: 2:00
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GA4 traffic sources in Google BigQuery

Can you report traffic sources correctly in BQ? Is the GA4 sessions metric reliable at all? Why is there so much (not set) in my data? This article answers all of these questions.

Adam Brzostek
Oct 26, 2024Reading time: 4:00
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UTM tags in links: what UTMs are and how to use them to get accurate data in Google Analytics

UTM (Urchin Tracking Module) parameters are tags you add to a link to measure how well your activity on external sources that send traffic to your site performs. They tell Google Analytics where a user came from. With a proper Google Analytics implementation, you can also judge the quality of that traffic.

Rafał Piszczatowski
Jul 28, 2024Reading time: 8:00
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How to archive your Universal Analytics data

In this article you'll learn how to archive your Universal Analytics data yourself, without a 360 license.

Adam Brzostek
May 8, 2024Reading time: 3:00
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How to install Google Analytics and Google Tag Manager on your website

Installing Google Analytics on a website sounds scary if you've never done it, but it's a fairly quick and simple job, especially if your site runs on WordPress, where plugins make the Google Analytics installation trivial.

Rafał Piszczatowski
Jan 10, 2021Reading time: 10:00