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Articles: cookieless

All articles tagged: cookieless

cookieless

Consent Exception Tracking: understand it and set it up yourself

Can you recover 100% of your traffic data and still fully comply with GDPR and the guidelines of regulators such as CNIL? Yes. The answer is Consent Exception Tracking (CET), a model that shifts the focus from "tracking people" to "measuring events". No cookies, no fingerprinting, and NO CONSENT required. This article is a practical guide to building your own independent analytics system that keeps working even when a user clicks "Reject all".

Adam Brzostek
Apr 20, 2026Reading time: 12:00
cookieless

Microsoft Consent Mode: what you should know about Microsoft's consent system

A practical guide to Microsoft Consent Mode, the mechanism that adjusts how Microsoft Advertising (Bing Ads) and Clarity tags behave based on the user's cookie choices.

Rafał Piszczatowski
Apr 6, 2026Reading time: 7:00
cookieless

Collecting analytics data without user consent? I'm testing Piwik PRO's solution

A few years ago, a standard analytics setup in a tool like Google Analytics captured roughly 85% of the actual data (comparing sales in the CRM with what the tool reported). Today, companies can face much bigger gaps in their reported results. There are various ways to narrow those gaps and send the missing data. In this article I focus on testing a solution from Piwik PRO that collects events without creating any user session or cookie.

Rafał Piszczatowski
Feb 22, 2026Reading time: 10:00
cookieless

Cookie banner changes from February 28: TCF 2.3

On February 28, 2026, version 2.3 of the TCF standard developed by IAB Europe comes into force. If your site uses Google's advertising products (such as AdSense or Ad Manager) and you don't implement the update in time, Google will switch your site to limited ads by default.

Rafał Piszczatowski
Feb 8, 2026Reading time: 6:00
cookieless

Mapping a custom subdomain to your tagging server in Google Cloud Platform (Cloud Run)

Mapping a subdomain to your tagging server takes server-side tagging a step further. You get a first-party context, which means more secure and, above all, longer-lasting cookies. As a result, your data is more accurate and your ads target users more precisely, which should translate into lower ad spend. This article walks you through the setup step by step.

Adam Brzostek
Jan 28, 2025Reading time: 5:00
cookieless

Clever Analytics: collect more of your data

Clever Analytics lets you recover data hidden by ad blockers and privacy-focused browsers (such as Firefox and Brave), which GA4 usually misses.

Rafał Piszczatowski
Apr 15, 2024Reading time: 2:00
cookieless

How to get around ad blockers and collect more data in Google Analytics 4

Learn how server-side tagging affects your Google Analytics 4 data compared with traditional client-side tagging.

Adam Brzostek
Mar 19, 2024Reading time: 3:00
cookieless

A practical guide to GTM server-side tagging for Google Analytics 4

This guide shows you how to set up server-side tracking with a server-side GTM container, from start to finish.

Adam Brzostek
Feb 21, 2024Reading time: 7:00