Clever Analytics: collect more of your data

Have you ever wondered how to maximize your chances of success in an online business? The key to making good decisions is collecting as much high-quality, representative data for analysis as possible. Unfortunately, ad blockers and similar plugins stand in the way of a complete view of your web analytics. They prevent the collection of user information and so distort the picture of your target audience's behavior and preferences.

Clever Analytics

Clever Analytics is a new solution that lets you uncover and recover data hidden by ad blockers and privacy-focused browsers (such as Firefox and Brave), which GA4 usually misses. It integrates the newly captured data directly with GA4, which makes the tool more accurate, and it can also unblock scripts that matter for web analytics (Facebook and LinkedIn pixels). With this, you can increase the amount of user interaction data you collect by up to several dozen percent, as the business case below shows.

“Who Called Me News” case study

"Who Called Me News" is a well-known British news site that, among other things, exposes phone scams. It commissioned an analysis using the Clever Analytics service. The main goal was to fill in the database with information that had been blocked, and so was unavailable to GA4, and to integrate it with the data already stored in the analytics tool.

Results

With the service in place, the company saw a data recovery rate of 24.40%, all of it integrated smoothly into GA4. The improvement made a big difference in revealing previously unavailable information about user traffic.

Installation

Installation was simple and intuitive: the extended Google Analytics tracking code was added to the head section of the client's site without any issues, enabling full tracking of user interactions. In addition, a single DNS CNAME record was added for a dedicated subdomain used only for collecting traffic data. Clever Analytics went live the same day, so the company got insight into user behavior almost immediately.

Summary

Every extra percentage point of data recovery means more information to base decisions on, refine marketing strategies, improve the user experience and, ultimately, grow business results. Clever Analytics gives you more transparent data and a complete, consistent picture of how each user group behaves, which is why we recommend it for any type of business.