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Articles: consent mode

All articles tagged: consent mode

consent mode

Analytics news: August 2026

We're back from the summer break with a triple dose of news: June, July and August together. Google mostly made more announcements than real changes in that time, but we've summed them up. Starting with this issue, the series gets a separate section on server-side and marketing APIs.

Adam Brzostek
Sep 1, 2026Reading time: 6:00
consent mode

Consent Exception Tracking: understand it and set it up yourself

Can you recover 100% of your traffic data and still fully comply with GDPR and the guidelines of regulators such as CNIL? Yes. The answer is Consent Exception Tracking (CET), a model that shifts the focus from "tracking people" to "measuring events". No cookies, no fingerprinting, and NO CONSENT required. This article is a practical guide to building your own independent analytics system that keeps working even when a user clicks "Reject all".

Adam Brzostek
Apr 20, 2026Reading time: 12:00
consent mode

Microsoft Consent Mode: what you should know about Microsoft's consent system

A practical guide to Microsoft Consent Mode, the mechanism that adjusts how Microsoft Advertising (Bing Ads) and Clarity tags behave based on the user's cookie choices.

Rafał Piszczatowski
Apr 6, 2026Reading time: 7:00
consent mode

Cookie banner changes from February 28: TCF 2.3

On February 28, 2026, version 2.3 of the TCF standard developed by IAB Europe comes into force. If your site uses Google's advertising products (such as AdSense or Ad Manager) and you don't implement the update in time, Google will switch your site to limited ads by default.

Rafał Piszczatowski
Feb 8, 2026Reading time: 6:00
consent mode

What should a cookie banner look like? The legal and analytics perspective

We take a closer look at the cookie banner as a way to inform users about a site's cookie policy and at what the law expects it to look like. We also check how different banner versions affect consent rates.

Rafał Piszczatowski
Mar 18, 2025Reading time: 7:00
consent mode

Analytics news: September 2024

Here's what interesting releases came out over the summer in web analytics, including traffic sources finally available in BigQuery, improvements to GA4 reports and an Excel connector for Looker Studio.

Adam Brzostek
Sep 30, 2024Reading time: 3:00
consent mode

GA4 with Google Consent Mode vs. without Google Consent Mode

Google Consent Mode lets GA4 and Google Ads scripts run even when users don't consent to data collection. In that case no cookies are stored, but cookieless pings are still sent to Google Analytics.

Rafał Piszczatowski
Mar 11, 2024Reading time: 6:00
consent mode

How to use Google Consent Mode data in BigQuery

In this article we look at how to use Google Consent Mode (GCM) data in BigQuery. You'll learn what data is available in BigQuery for sessions where analytics_storage consent was denied, and how to approach working with it.

Adam Brzostek
Feb 11, 2024Reading time: 5:00
consent mode

A practical guide to Google Consent Mode v2

Everything you need to know about Consent Mode v2 and a complete approach to cookie management, collected in one place as a straightforward guide.

Adam Brzostek
Jan 22, 2024Reading time: 15:00