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Articles: data layer

All articles tagged: data layer

data layer

Case study: building a Data Layer and analytics for the Triumph B2B platform

This case study describes a project for Triumph B2B where, instead of a standard backend integration, we deployed an advanced custom script through Google Tag Manager. It works as a smart analytics layer on top of the site: it reads data precisely from the visual layer (the frontend) and from the application's internal state, and feeds key business metrics into the reports.

Rafał Piszczatowski
Jan 18, 2026Reading time: 5:00
data layer

Data Layer step by step: a beginner's guide

The Data Layer is a JavaScript object (stored in an array) used to pass information from your website in a consistent, structured way.

Adam Brzostek
Jan 8, 2025Reading time: 8:00
data layer

Google Analytics 4: setting up enhanced ecommerce tags

This article shows how to set up the main tags in Google Tag Manager for an enhanced ecommerce implementation in Google Analytics 4. It's especially useful if your store runs on WordPress.

Rafał Piszczatowski
Jul 1, 2023Reading time: 4:00
data layer

Setting up Enhanced Ecommerce with a WordPress plugin

I tested a plugin that automatically builds a dataLayer for an Enhanced Ecommerce implementation in Google Analytics. If your store already pushes Data Layer events, you can skip the first sections and go straight to setting up the tags in Google Tag Manager.

Rafał Piszczatowski
Aug 29, 2021Reading time: 6:00