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How to prepare your Google Ads account for Black Week and the 2024 holiday sales

Black Week and the run-up to the holidays are a critical time for businesses that want to get the most out of their sales. Preparing your Google Ads campaigns well can make a big difference during this busy period. That's why we've put together a complete step-by-step checklist to help you optimize your Google Ads account and make the most of the sales season.

Konstantine Yevlakov
Oct 3, 2024Reading time: 5:00
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Google Ads account audit: a practical guide

Trends shift fast and competition keeps growing, so for any business investing in online advertising a regular Google Ads account audit has become a necessity rather than a nice-to-have. This article collects everything you need to approach it professionally.

Konstantine Yevlakov
Oct 3, 2024Reading time: 9:00