Bettersteps.

GA4 training: a Google Analytics 4 course tailored to your needs

google analytics 4 training

Complete Google Analytics 4 training, tailored to your company.

If you work anywhere in digital, you need data-backed knowledge of your most valuable users: what makes them convert on your site, what keeps them engaged and how to get more of them. Google Analytics 4 takes a new, user-centered approach to data, and our training will teach you how to use it.

How we work

Training tailored to your organization

Before the training, we agree on priorities and the target group. We then adjust the program to focus on the technical side (e.g. implementing events with Google Tag Manager) or the marketing side (e.g. analyzing the collected data).

Hands-on sessions

We run the training on a live online store, where we set up new events and implement Google Analytics 4 from scratch. We can also run the whole training on your own GA4 property. Theory is mixed with practical exercises so the knowledge sticks and, by the end, everyone can work in the GA4 interface on their own.

Experience

We've trained more than 300 people, with an average rating of 4.9/5. Companies tell us that after the training they understand their data and can use it to make good business decisions.

Post-training support

The training includes up to 3 working hours of follow-up support, which you can use within 365 days of the training.
Our tools

Introduction to Google Analytics 4

You'll learn exactly what Google Analytics 4 is: why and when it was created, how it identifies users and how an account is structured

Differences between GA4 and Universal Analytics

We'll go through the Google Analytics 4 interface together and compare its data and metrics with those of its predecessor, so you understand exactly how the two properties differ.

Events and parameters in GA4

We'll explain how GA4 collects data about users and events. You'll learn why the event is now the most important metric and how events are described in the new model. We'll cover the standard events recommended by Google and show you how to create custom events.

Setting up a GA4 property

We'll create a GA4 property from scratch, then configure the Google Analytics 4 tracking code and deploy it with Google Tag Manager.
Google Analytics certificate
Google Ads certificate

Explorations and standard reports

We'll go through all the most important standard reports and learn how to customize the report library. We'll also teach you to use Explore, the heart of GA4, so you can build reports that answer your own questions

Attribution and conversions

You'll learn how conversions work in GA4 and set one up yourself. Then you'll see how to identify your most effective traffic sources, how the available attribution models work and how to use them.

Segments and audiences

You'll learn how to create segments and custom reports in GA4, building them yourself with help from the trainers. Segments are essential for remarketing, and GA4 is better at remarketing to people who use both your app and your website.

Automated reporting

Once you know what GA4 can do and which dimensions and metrics matter most, we'll finish by showing you how to build an automated Looker Studio report based on that data
Trusted by

Your trainers

Adam Brzostek

Adam Brzostek

Co-founder, Web analytics expert

Co-founder and one of our team leads. He has 10 years of experience in web analytics, working both client-side and agency-side on Polish and international projects. He specializes in conversion path optimization and in combining data from different systems, such as Google Analytics, CRMs and ad platforms.
Rafał Piszczatowski

Rafał Piszczatowski

Co-founder, Web analytics expert

Co-founder of Bettersteps, working in web analytics since 2017.
Specializes in Consent Mode, Google Tag Manager, Google Analytics 4 and making business decisions simpler with data.
Enjoys sharing knowledge and building an analytics culture in large organizations.

Write to us to book a date

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