Bettersteps.
BetterATTRIBUTION

Better data. Better insights. Better decisions

Finally find out what actually works on your website

Many of the components on a website (e.g. banners, pop-ups, social proof or exit intent) are meant, in theory, to improve conversion. But do you know which of them actually help and which ones distract your users?

 

BetterAttribution gives you the bigger picture. You'll see how, and how effectively, each component affects sales, so you can decide which features to develop and which to get rid of.

Unique Data Layer framework

Drawing on our experience, we've built a unique, generic Data Layer framework that gives us a simple, transparent way to measure the key interactions: impressions and clicks. This tells us which components a user came across on their path to conversion.

BigQuery

We aggregate the data collected with Google Analytics 4 in Google BigQuery, so we can adjust the attribution model to the needs and specifics of your business. For example, we can narrow the conversion attribution window to the same session as the interaction or extend it to any number of days.

Two types of attribution

Our model measures the effectiveness of each component separately (assisted conversions) and shows which component directly led to a conversion on the site (direct conversions)

Control group

Measuring the impact of individual components would make no sense without a control group that doesn't see the content in the same spot. This lets us tell whether a component really adds value and increases conversions, or whether it's actually a distraction that's better removed from the site
success story

Success story

Together with Persooa, we implemented our solution for all Synerise campaigns on persooa.shop. Read our article to learn what business value our solution brings to this kind of on-site activity
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Fully generic, scalable model

Adding new components doesn't require any changes. As long as they're handled by a Data Layer that follows the standard we give you, the data is collected and aggregated with no extra work

Fully automated report

Once configured, the report refreshes automatically and continuously, so you can keep track of how your on-site activities perform

Flexible attribution

You set the attribution criteria. You can shorten or extend the attribution window and assign weights to individual interactions

Development support

Our team has a lot of experience implementing the Data Layer on all kinds of websites. If you need help with the development work involved, we'll take care of all of it

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