Bettersteps.
google ads

Google Ads. We know how to do it better than most.

Professionally managed Google Ads campaigns are one of the most effective ways to grow online. Ads on Google's network reach potential customers at the moment they're actively searching for your products or services. We offer precise targeting, full control over your budget and fast results. Put your campaigns in the hands of our experts and make your business more visible, starting today.

What we can do for you

Account audit

We analyze your Google Ads account in detail, assessing its structure and configuration. We review how your campaigns and ad groups are organized, your campaign settings, and the quality and number of your ads and extensions. We also check how well your keywords and negative keywords are chosen and whether you use all the features available in the account, so we can find what to optimize and make your campaigns more effective.

Google Ads campaign setup

We set up Google Ads campaigns from scratch, end to end. This includes creating the ad account, generating conversion and remarketing tags, and linking the account with tools such as Google Analytics, Merchant Center, YouTube and Search Console. We also make sure billing is configured correctly and choose the right attribution model.
Next, we build an effective account structure by planning campaigns and ad groups and carefully selecting keywords and negative keywords. We write compelling ad copy and set up the campaign types you need, such as Search, Demand Gen, DSA, PLA, YouTube and Performance Max (PMax), with every applicable ad extension, to get you the best possible results

SEM consulting

We offer ongoing monthly support covering end-to-end management of your SEM campaigns. As part of this service, we regularly prepare detailed reports, run quantitative and qualitative analyses and give you optimization recommendations. We also help you write ad copy, choose keywords and set up ad extensions. Each month you get a set number of hours for consultations and optimization, so we can adapt our work to whatever you need at the time.
We work with:

1. Analysis of your needs and business goals

We start with a thorough analysis of your needs and business goals. The first step is an audit of your Google Ads activity to date, which shows us where your campaigns stand, what can be improved and which goals to aim for. This lets us tailor our strategy to the way your business works.

2. Tailored solutions and implementation

Based on the analysis, we prepare clear, specific solutions to the needs we've identified. We create detailed media plans and put them into action. This work covers optimizing the account structure, selecting keywords, writing effective ad copy and configuring your Google Ads campaigns to get the best results.

3. Reporting and A/B testing

We report on campaign results regularly, with detailed analyses of performance. We run A/B tests on different ad variants and strategies, which lets us optimize campaigns in real time and get better results.

4. Recommendations and continuous improvement

Our work doesn't end once the campaigns are live. We provide ongoing management and prepare long-term growth strategies. Based on campaign results and market analysis, we recommend next steps to help your business grow and reach new goals. Regular updates and adjustments keep your Google Ads campaigns effective as market conditions change.
ads case study

Get ahead of the competition and prepare your Google Ads account for Black Week and the holiday season

Black Week and the run-up to the holidays are a critical period for businesses that want to maximize sales. How well your Google Ads campaigns are prepared can make a big difference during this busy time. That's why we've put together a complete checklist that takes you step by step through optimizing your Google Ads account, so you get the most out of the sales season.

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