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server-side-tagging

Server-side tagging implementation in GTM

Marketing today calls for precise data management, faster websites and strong protection of user data. Our server-side tagging implementation in Google Tag Manager (GTM) is an end-to-end service that helps you get the most out of tagging on the server.

Invest in a modern setup that gives you an edge over your competitors. Contact us to discuss the details and start collecting 30% more data in your marketing tools.

What we do

Needs analysis

We take a close look at your tagging setup to find the areas that would benefit from server-side tagging. Before we start, we send you a full cost estimate for the implementation and for server maintenance.

Full configuration

We handle the whole implementation, from server configuration to setting up tags in Google Tag Manager, and every part of it follows best practices.

Meta Conversions API

Every server-side tagging implementation we do includes the Meta Conversions API. It increases the amount of data Meta receives, which improves ad performance and the revenue your ads generate.

Training and support

After the implementation, we train your team so they can manage the new setup on their own. We also provide technical support at every stage.

GDPR compliance

We make sure your data is sent and processed according to current security standards, which helps you meet regulatory requirements such as the GDPR.
Our tools

1. Analysis of your needs and business goals

We start with an in-depth review of your business needs and your current tagging infrastructure. We find out what you want to achieve and what challenges you face today. Based on that, we prepare a detailed implementation plan with a schedule, technical requirements and expected results.

2. Setting up the server environment

We create and configure the server environment that will run server-side tagging. We choose the right infrastructure (e.g. Google Cloud) and adapt it to your needs.
We keep the environment secure with appropriate data protection measures and make sure it complies with regulations such as the GDPR.

3. Tag implementation and configuration

We move selected tags from the browser to the server environment and adjust each one so it works well in the new setup. Where needed, we create new tags that make better use of what server-side tagging can do.

4. Post-implementation support

Once the implementation is complete, we provide technical support to help with any issues and answer questions about the new setup. We also keep you informed about new server-side tagging features and updates, so your setup stays in line with current standards.

Want to set up server-side tagging in GTM yourself?

We've written a detailed step-by-step guide that walks you through the whole process. Learn how to configure the server environment, migrate your tags and improve your site's performance.
Read the guide
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FAQ

Does the implementation include Consent Mode?

Yes. Cookie management is now a core part of any correct web analytics implementation. If your cookie banner has errors, or your site doesn't have one at all, we'll configure it properly.

Do we need a developer or site administrator?

Can we work with you on an ongoing basis?

How much does it cost to run server-side GTM?

Why implement server-side tagging in GTM?