Google Consent Mode v2 implementation and CMP

Google Consent Mode v2

Consent Mode is the consent mechanism that informs website visitors about the use of cookies. It lets you process user data with respect for their privacy, which matters especially under GDPR.

Cookie management platform

We tailor the cookie management platform to your website and market. We make the decisions together, taking into account:
- compliance with regulations in your markets
- integration with your existing infrastructure
- customization and configuration
- maintenance costs
- user experience (UX)

Cookie audit

We identify every cookie and technology used on your site, classify them and check them for GDPR compliance.

Implementation

We take care of the whole implementation, which includes:
- setting up the service
- designing the banner template
- preparing the code
- verifying the code in test and production environments
- categorizing cookies
- making scripts fire only for the consents given

Testing and optimization

A cookie consent policy can cause a big drop in tracked traffic. We optimize the consent process to keep that effect to a minimum. For large accounts, we implement Consent Mode: when visitors decline cookies, Google tags send cookieless pings and Google models the conversions you would otherwise lose.
We design and test the banner layout so that it meets current legal requirements and keeps the cookie rejection rate as low as possible.

We work with

1. Choosing the right tool

We selected the tools we offer for the features that matter most:
automatic scanning, report export, a module that lets users change their consent choices, installation with JavaScript code, IAB TCF 2.0 compliance and integration with Google Consent Mode.

2. Configuring the tool and the banner

We'll configure the entire tool and the cookie banner to your requirements. If cookie categories aren't recognized automatically, we'll help you assign them or create new ones. We'll review everything with a legal team: yours, or ours if needed.

3. Implementing the tool

We'll help your IT team add the cookie banner to your site's code and run the necessary tests. If needed, we can also handle the implementation in GTM without using any developer time.

4. Managing all scripts in line with GDPR

Besides implementing Consent Mode on your site, you also need to manage every tag in your Google Tag Manager container so that it fires only in line with what the user has consented to. Our team will help you with that.

See how to implement Google Consent Mode v2 yourself

If you'd like to implement this feature yourself, read our article.

It walks you through implementing Google Consent Mode v2 on your website step by step. You'll learn how to configure it so you stay compliant with data protection laws while keeping the impact on tracking and analysis to a minimum.

Learn more