Bettersteps.

Google Analytics 4: get ready for the full migration

On June 30, 2024, Universal Analytics 360 properties will stop collecting data entirely, and users of the standard version will lose access to their historical data. Don't get caught off guard. We'll help you prepare: secure your Universal Analytics data and make sure Google Analytics 4 and Consent Mode are implemented correctly on your site.

Choose the service package we put together for this change, or pick only the parts you need most.
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GA4 audit

A correct Google Analytics implementation starts with knowing what your website or app is for. That's why, before we start the audit, we interview you to understand your business needs. Then we check the whole implementation in detail: whether it's set up correctly and whether the data it collects will help you reach your goals.
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Universal Analytics data archiving

We archive your data and build a ready-made report on top of it, so you can always go back to it, compare your most important KPIs and keep your year-over-year comparisons intact.
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GA4 implementation

We'll work with you to set up analytics properly on your website and, if needed, in your app too.
We'll configure the analytics tool to fit your company's needs, so you don't have to find extra people to tag the whole site.
We'll build a tracking plan for your website or app and take full ownership of the technical implementation.
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Consent Mode and cookie banner audit

How much data you collect, and how reliable it is, now depends on a correctly implemented cookie banner. We check the data you're collecting, then recommend and implement the changes needed. We test the cookie banner implementation against Google's requirements for Google Consent Mode v2.
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Google Analytics certificate
Google Ads certificate
UX PM certificate

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