Bettersteps.
Google Analytics 4

Start making business decisions with Google Analytics 4

To make good decisions, you need to trust your data. If you want to be sure the data you collect is accurate and the tool is configured according to current best practices, get in touch. We support you at every stage of working with Google Analytics, from analyzing your needs and business goals, through the tracking plan and implementation, to analyzing the collected data, reporting and recommending next steps.
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Audit

A correct Google Analytics implementation starts with knowing what your website or app is for. That's why, before the audit, we interview you to understand your business needs. Then we check your whole implementation in detail: whether it's set up correctly and whether the data it collects will help you reach your goals.

Configuration and implementation

Not sure how to configure a Google Analytics 4 property, let alone set up data collection? You've come to the right place, because we've been doing this for years. We'll set the priorities together, and you can leave the technical side to us. We handle most things on our own, but we'll work with your IT team when needed.

Websites and apps

We'll make sure analytics is implemented properly on your website and, if you need it, in your app too.
We'll configure the analytics tool to fit your company's needs exactly, and you won't need extra resources to tag your entire site.
We'll create a tracking plan for your app, onboard your developers and take full charge of the technical implementation.

We build an analytics culture in your organization

Maybe you already have Google Analytics set up but don't know how to draw the right conclusions from it? Bring us a business problem, and we'll analyze your data and recommend a solution. We'll also help you build an analytics culture in your company.

We build dashboards that answer your questions

After preparing the data, presenting it well matters most. With us, you get a fully automated dashboard built around your business goals, so you can monitor your KPIs on an ongoing basis. We work with a wide range of tools, including Looker Studio, Power BI and Tableau.
We work with

1. Analysis of your needs and business goals

Analytics and data should help your company meet its needs and goals. To do our job well, we first need to understand them and, together with you, define the macro and micro goals of your website or app.

2. Tracking plan and implementation

Once we know your goals, we draw on years of experience to propose which interactions and information to track on your website or app. After you approve the plan, we put it into practice.

3. Data visualization and analysis

Collected data only becomes useful once it's properly aggregated, presented in the right visual form and turned into conclusions. We take care of all of this as part of our work together.

4. Recommendations and further development

Based on the analyzed data, we'll suggest actions that bring you closer to your business goals.

Using real-time data: the TVP case study

We're one of the few companies to have published a joint article with Google on thinkwithgoogle.com. Google recognized our project for Telewizja Polska (TVP), for which we implemented the entire Google Analytics 4 infrastructure and set up real-time use of BigQuery data.
Read about the implementation
Google Analytics certificate
Google Ads certificate
UX PM certificate

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