Server-Side Google Tag Manager Training

Server-side Google Tag Manager training

Our training gives you practical knowledge and concrete skills to understand and implement server-side tagging. It's 20% theory and 80% practice: working together on a server we've set up for the course, we implement everything from scratch.

The training is for marketers, analysts and IT specialists who want to improve how they approach tagging and data management in GTM. You'll learn how to make the most of server-side tagging to get better results and run more effective campaigns.

How we work

Training tailored to your organization

We adapt the program to your needs, so it covers the technical side as well as the tricky cases that can come up in real projects.

Hands-on sessions

The training runs on a real online store, where we add new events and implement server-side tagging from the ground up. We mix theory with practical case studies so that what you learn sticks.

Experience

We've trained more than 300 people, with an average rating of 4.9/5. Participants appreciate that after the training they understand the process in practice and can implement the solutions we cover.

Post-training support

The training includes 3 working hours of additional support, which you can use for 365 days.

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Introduction to server-side tagging

You'll learn exactly how server-side tagging works, why it's worth implementing and what additional costs come with the technology.

Hands-on implementation of Meta remarketing tags and Google Analytics tags

During the training, we implement Meta and Google Analytics 4 scripts with server-side GTM. We share implementation best practices and point out the details worth watching for.

Working in a real environment

We'll explain how to set up and configure a server from scratch. We'll go through the setup together and test that everything is implemented correctly.

Our own event deduplication solution

We'll show you the in-house solution we use to get event deduplication right.

Trainers

Adam Brzostek

Co-founder, Web analytics expert

Co-founder and one of our team leads. He has 10 years of experience in web analytics, working both in-house and agency-side on Polish and international projects. He specializes in conversion path optimization and in combining data from different systems, such as Google Analytics, CRMs and ad platforms.

Rafał Piszczatowski

Co-founder, Web analytics expert

Co-founder of Bettersteps. Working in web analytics since 2017.
Specializes in Consent Mode, Google Tag Manager, Google Analytics 4 and making data-driven business decisions simpler.
Keen on sharing knowledge and building an analytics culture in large organizations.