Bettersteps.
analytics

Data-driven decisions are the key to success. Build an analytics culture in your company with us

Working in digital puts us in a comfortable position, because almost everything we do can be measured. That lets us check what's working and what needs to change. Better results depend on two things: having the right data and drawing the right conclusions from it. We're experts in both. With us, decision-making at your company moves up a level.

What we do

Data Layer

A Data Layer is the best way to get good-quality data on website interactions, and it works across many different systems.
We know it inside out, so you can count on us to extend your current structure or design a new one from scratch in the most efficient way. If needed, you can also use our development support.

Web and app

Together we'll make sure analytics is implemented properly on your website and, if you need it, in your app as well.
We'll configure your analytics tool to fit your company's needs exactly, and you won't need extra resources to tag the whole site.
We'll also build a tracking plan for your app with you, onboard your developers and take over supervision of the technical implementation

Qualitative and UX analysis

Sometimes quantitative data isn't enough and you need a wider view of the problem. Conversion path optimization is our specialty, so we can help with both the technical setup of qualitative analysis tools and the analysis itself from a user experience perspective

Data mining

Data from your website or app is only one part of the bigger picture. We love connecting online and offline data, and we know how to do it. We can help with advanced reporting, such as validating complex online orders against statuses from your accounting system, and with designing your entire data flow

Visualization

After preparing the data, the most important thing is how you present it. With us you get a fully automated dashboard built around your business goals, so you can monitor your KPIs as they change. We work with a wide range of tools, including Looker Studio, Power BI and Tableau
Our tools

1. Understanding your needs and business goals

Analytics and data are there to help your company meet its needs and goals. To do our job well, we first need to understand them and then define the macro and micro goals for your website or app together with you.

2. Tracking plan and choice of tools

Once we know your goals, we draw on years of experience to recommend which interactions and information to track on your website or app, and which tools will do the job best

3. Data Layer development

Your tracking plan should work across many systems, and a Data Layer is the best way to achieve that. Our team will write the requirements and verify the implementation, or you can use our developers to build it.

4. Tracking implementation in the chosen tools

Correctly implemented analytics tags are what give you accurate data to base decisions on. We know how to do it and which mistakes to avoid. With us, you can be sure the numbers you're looking at are right.
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5. Dashboard setup

Digital moves fast, so you need constant access to fresh data in a form that's easy to read. We'll build you a fully automated, dynamic dashboard so you can keep track of your KPIs day to day

6. Data analysis

Collecting data is one thing, and interpreting it is another. We've spent years working with web data, so we'll analyze it for you

7. Implementation demo

We're fully transparent about our work, so you'll get regular demos of what we've done

8. Documentation and recommendations

For every project, we deliver full documentation and recommendations for next steps based on the data we've analyzed

Using data in real time: the TVP case study

We're one of the few companies to have published a joint article with Google on thinkwithgoogle.com. Google recognized our project for Telewizja Polska (TVP), Poland's public broadcaster, for which we implemented the entire Google Analytics 4 infrastructure and real-time use of BigQuery data.
Read about the project

FAQ

Does the implementation include Consent Mode?

Yes. Cookie management is now a core part of any correct web analytics implementation. If your cookie banner has errors, or you don't have one at all, we'll configure it properly.

Do I need a developer?

Can we work together on an ongoing basis?

Contact us

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